Endicott College Visual Communications Poster
The Endicott College Visual Communications Poster stands as a testament to the innovative prowess of the Graphic Design department. Meticulously crafted, it embodies the essence of visual storytelling and design communication. Selected to serve as the flagship representation for prospective students on Accepted Students Day, this poster exemplifies the fusion of creativity and strategic thinking emblematic of our program. Through deliberate use of typography, color theory, and composition, it encapsulates the vibrant spirit and academic excellence of Endicott College's Visual Communications and Graphic Design departments. As a driving force behind such impactful projects, I take pride in spearheading initiatives that not only captivate visually but also resonate deeply with their intended audience.
Composition
The Composition of this piece was meticulously crafted with the intention of exuding boldness and strength. Employing geometric shapes, it establishes a stable and robust foundation, evoking a sense of grounded confidence. The strategic use of stark color contrast further amplifies its bold aesthetic, reinforcing the piece's commanding presence. Typography, meticulously positioned to delicately touch the borders, serves as a powerful visual anchor, imbuing the design with an undeniable sense of strength and vigor without overshadowing its other elements. This intentional orchestration of design elements not only captivates the viewer's attention but also ensures a harmonious balance between boldness and finesse, showcasing my adeptness in creating impactful visual narratives.
Vectors
This design journey began in Adobe Illustrator before transitioning to Adobe Photoshop. Starting as solid color vector objects, it evolved into a striking masterpiece with textures and vibrant hues.By leveraging the versatile features of Photoshop, I meticulously crafted a dramatic narrative, infusing the composition with depth and dimensionality. Through the strategic interplay of textures and colors, what initially appeared as simplistic shapes blossomed into a dynamic work radiating with boldness and vitality. This seamless fusion of software proficiency and artistic vision underscores my ability to utilize digital tools to breathe life into concepts, resulting in designs that transcend the ordinary and inspire awe.
Layers
Employing layers enhances both the dynamism and strength of a piece, especially when coupled with layer blending modes. Crafting a background with contrasting elements to the main design, yet without detracting from it, posed a challenging yet essential task to elevate the overall composition. By strategically layering various textures and blending them into the design, a captivating grunge effect was achieved, expanding the range of textures and enriching the overall visual impact.
